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In search engine key words are basic raw material used in search engine optimization (SEO). Key word selection must be done using keyword research where we use special tools to find out a list of keywords (search team) searched by targeted audience, recently. Key word can be single word, two or three words, multiple words and theme based. Let’s detail each of these one by one. Understanding these categories of keywords would also help one to decide as to their targeting on specific pages. In single key word you find the targeted large traffic built leads to highly competition category of sites. Singe key words are known as generic key words where we get targeted general audiences. Keyword of single word does not help to target a specific page for a specific audience. Although, key word of single word helps in bringing huge traffic but these terms are mostly not relevant these days, as, searchers mostly use two or three key word to find out their required information. SEO Services Delhi Company (e-fuzion) can use these primary five to seven times in a web page for good theaming according of a site. The inside pages of the site can qualify these themes into product or service categories by adding qualifiers to these theaming keywords. SEO Services Delhi Company (e-fuzion) with key word services will produce result of all the web sites related to services. In using the multiple words SEO Services Delhi (e-fuzion), which leads to high sale, top position in searching result listing as well as improves page rank competition. Key words of multiple words are known as specific where we target a specific audience and not general searcher. In SEO Services Delhi key words based on theme consist also all primary key words related to the web site their fore attracts high traffic of targeted audience.