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This article will guide you through the main reasons you should be using article writing as part of your SEO efforts to gain backlinks and link popularity, or in other words, turning content into link s and traffic. Getting targeted traffic is a direct result of this process. This will apply to both new and existing sites, and I am covering here what to do when writing articles. Write only about what you know well. You should focus on known topics that pertain to your target market. As your articles are informative, you can submit them to article directories and websites accepting new content and articles that publish similar ones to what yours is about. You can get strong referrals from articles that were submitted using article databases. Keep writing 2-3 articles weekly, making sure they are getting submitted at similar rates. Article partitioning and printable versions. Splitting articles into parts is a great way to make a subject easier to digest by topics and having your visitors follow them by series. It does also help when you take an article for review and you add your comments in different color or bold them. Printable versions are an important addition to the original format of your articles, highly appreciated by users, and does not fall into duplicate content penalties at all. The power of links and your article. Use linking within your article to expand information sources or further detail topics. Reference pages, news sources, forums, bog posts, are example of resources you can offer and the user can choose to follow if needed. Now, it is equally important that your links are well defined and easy to spot by using standards when possible. Apply SEO principles to your article. It is important to create titles and headings that relate to what the article is about. Also, try to keep the article length to no more than 500 words, written with simple language, and providing clear and useful information. Always impart concrete knowledge to your readers. You should focus on the most important points in the topic, outlining the key areas of it. To do this, you can use headings, bold type and lists, like in the case of this particular article. There is a lot more to article writing, but every situation is different, and for every website, the application of concepts discussed in these areas are different as well. By Dedicated SEO Consultant Jose Nunez