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What is directory submission? How does it help in the web site promotion? Many think directory submission is similar to the data entry jobs and they assume it to be very simple and easy. Sites like yahoo, Google etc have huge web directories similar to the phone directory we use. These directories are store houses of relevant information about business concerns and web sites all over the world. Thus for promoting a web site its details are submitted to the directory in exchange for a small fee. Again this directory submission can either be done manually or implemented through automated services. When someone submits his web site to a directory human editors have to go through them to check quality and other guidelines. With millions of web sites coming in daily it is not easy or it is very stressful to go through them and check for quality. So automated directory submissions was invented to check for the submission guidelines. The advantage of this automated submission is that it is easy and less time consuming. It automatically checks and submits without delay. But what really matters is whether the web directories can accept automated directory submission as they are very strict about the guidelines. Moreover if the category to which the submission is made is not chosen properly then it loses its purpose. You cannot expect an automotive service to analyze which category your submission is best suited don’t you? Thus though the time factor favors automated directory submission it still has a long way to go to outbid manual services. Any product or service hitting the public market needs to be advertised. There are various ways and means through which this advertisement can reach the general public. The print media, roadside banners, brochures, graphic boards etc are some of the familiar marketing techniques followed. Created a professional website to promote the business is the new and trendy marketing tool undertaken today to expose a business. Imperative features like the SEO, SEM, directory submission, link building etc help to increase the search result when someone searches in the search engine. The web site payout along with the catchy content and tags should be competent to bring in customer traffic. And to enable this many factors are concerned imperative like the SEO, SEM, directory submission, link building etc. any business concern which takes off as a fresher must give away a press release and do the Online Directories and Search Engine Submissions. Press Release is nothing but a public relation announcement about the new business prospects. The information provided should be 100% original and no false or exaggerated content should be focused on. This is the main door which opens up to the public who will trust what they see or read from this press release. This can also be done during a course of a business when they roll out a new product or have introduced or opened a new store.