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The website design should be consistent with the content offered by the site and should be able to please the target population looking for such content. Web site design, should be such that it renders the site almost maintainance free, by using a Content Management System CMS. A website should also be user-friendly, with the most basic navigational concepts instilled and an interface that keeps bringing its users back for more. Thus web design plays a very heavy hand in retaining the web traffic. SEO and search engines will ensure that it is found. It should be eye pleasing and should be consistent throughout the web site. The whole idea of web design, caters around the presentation of the content posted on the web page, this should be kept in mind during the design phases, so that the content is stark and completely readable without any hindrances. Web design definitely affects the online business and visitor retention a lot, no body wants to visit a website again which is poorly design and not worth visiting. Web designing forms an important part in the process of web promoting or web hosting as well. Be it be any part of the world, web designing has to follow certain codes of principles and the elements have to be there. The elements are the most important parts of the design as they are considered to be the building blocks. The more powerful web pages can be produced from these elements as they are what your pages are. Let’s now see what some of the important elements are shape, texture, color, lines and line works. Special care must be taken in planning and organizing the elements. Search engine optimization requires a lot of hard work and dedication; if you are a technical person with good information technology skills you will find it easier to learn the techniques. Well the Search engine optimisation was developed to increase traffic generated by a website. The Sites are built to be viewed by people surfing the internet and search engines are crucial in helping webmasters achieve this goal, so their power should be taken very seriously. Search engine optimisation can be performed on virtually any websites and is one of the most powerful ways of advertising for any business wanting to secure a stable online presence. Search engine optimisation requires many hours of research before the process actually begins. SEO tools are a great time saver, often offering information and data in seconds as opposed to hours of manually checking for specific SEO related information. Search engine optimization website marketing provides continual growth in websites visitors without the need for a regular increase in budget. Let’s now talk about the web 2.0 technology. Web 2.0 design means unprecedented on-line visitor participation, interest, and buy-in. In layman’s language it can be called perceived second generation of the internet, where all the online communities and social networking websites play a very important role. In other words we can also see it as the maturing of the web from its raw technology format into more of a sophisticated user friendly medium. It also tends to take on the new aesthetics driven largely by the CSS implementation in the sites as well as maturing of the content and copy presentation. Remember, if it makes sense to you it makes sense to them. We can see very often how people drift away by creating a web site that targets search engines and not actual visitors. Having a search engine friendly web site will aid in your optimization efforts without a doubt. So you should always make sure and Take care of your housekeeping before inviting people over and you'll have a site that attracts everyone.